Van Zoonen's Feminist Theory explores how media shapes gender perceptions through discourse, historical context, and representation patterns.
- Historical context in gender role formation plays a crucial role in shaping contemporary understanding of masculinity and femininity
- The theory emphasizes how the influence of media on gender perceptions occurs through various channels including TV, magazines, and films
- Media representation often reinforces traditional gender roles, with women frequently portrayed in domestic spheres while men are shown in positions of power
- Van Zoonen feminist theory on gender representation highlights the persistent issue of female objectification in patriarchal media structures
- Cultural contexts significantly impact how gender roles are perceived and portrayed across different societies
- The theory identifies a clear distinction in how male and female bodies are represented, with women often reduced to spectacles while men are celebrated for achievements
